.jpg)
67 BLANKETS
67 Blankets Nelson Mandela Campaign
A promotional campaign was created for 67 Blankets, a international non-profit organisation celebrating the legacy of Nelson Mandela. This campaign was based off of the insight that passed down generational knowledge is vital within South African culture, especially in terms of the craft of knitting.
Year
2021
Client
67 Blankets
Deliverables
Digital Billboards
Digital Design
Graphic Design
The challenge
A campaign was needed to highlight the importance of 67 Blankets, a charity based organisation which wished for a way to promote knitting and the donation of blankets for Nelson Mandela day.
Our solution
A campaign titled "#GenerationalStyle and various activations were created for 67 Blankets, an international non-profit organisation celebrating the legacy of Nelson Mandela. The campaign centered around garnering awareness and new donations for the organisation through outdoor activations, interactive digital billboards, promotional packaging and knitting kits. This campaign was focused around passed down generational knowledge that is highly important within South African culture and the knitting community.
